The story behind establishing the company begins with the roots. We are Daniel and Levente from the heart of Europe, Hungary. We are the founding brothers of DALEV.
Growing up as twins, we knew that if we want to be distinguished, we have to stand out for our values. The two of us always wore different clothes from the other. Although our style wasn’t the same, we strongly agreed that clothes we wear should be comfortable and unique in their own way. The way we used to dress was the way we expressed our personality. The connection with clothes goes back to our parents. That way our family had the opportunity to wear more unique clothes, than the other ones.
The idea of making the company was the need for outstanding, casual clothes that can be worn every day no matter the type of the occasion. We wanted to choose a brand logo that stands well for our values. The lighthouse represents us, as the navigators, showing the way for the sailors. We give light with our unique and carefully designed clothes and we stand steadily even in the dark times.
The other reason for our choice is that we have close connection with water, we stand up for a safe environment, clean water and for a better sea life. Our purpose is to connect to others with similar mindset and support them through donation.
In the future we want to produce more unique and limited designs. We are planning to run a woman brand line. We want to show that feeling comfortable and beautiful aren’t mutually exclusive.
Charm and elegance of the sea to produce menswear and other art products for gentlemen that love the shores
George Bernard Shaw said, “I can think of no other edifice constructed by man as altruistic as a lighthouse. They were built only to serve.”
It took a lot of time to find out what would be the most suitable logo for us, which reflects purity and simplicity, and it also stands as a marine motif. From this point of view, the lighthouse was our choice. Which only has positive qualities, the appearance of authority is nevertheless commendable. It shows the way to the mischievous sailors, as well as giving light and warmth to the world, which also affects the surrounding ones. Environment can often be harsh and brittle, however, hold up steadily, even in the darkest of times. At the same time, when the conditions are calm and humorous, all and every one of them is raised to be able to flinch. Make its environment even more gorgeous.
And evangelist D.L. Moody commented, Lighthouses don’t fire cannons to call attention to their shining – they just shine.”